Make the front page.
From where we're standing, print is still going strong.
Some people say that the end is near for print, but the reality is that millions of people – many of them successful, educated, and affluent – still read newspapers and magazines on a daily basis. A lot of brands are using print ads to their advantage. Could you do the same?
Our papers are everywhere.
The USA TODAY NETWORK currently includes 109 local print markets in the U.S. USA Today is one of the top three most widely circulated print newspapers in the country. We're a publishing powerhouse with a coast-to-coast presence, and if the print market makes sense for you, we're a pretty good bet.
of adults take action as a result of seeing a newspaper print ad.
Newspaper Association of America 2014
Print has a place in your marketing mix.
Mix in print advertising to create a different type of customer experience. In a crowded digital space, beautifully done print ads can really help you stand out. Plus, print remains a trusted source of advertising.
Use print to get to seven faster.
There's a marketing adage that says customers need to be exposed to your product or service seven times before they consider buying it. Print gives you another medium to use, and another prominent channel to connect with.
Be hot off the right presses.
A great print ad needs a great home, and we'll help you single out the publications where you'll have the greatest impact. We use smart tech to identify the local newspaper, community circular, local magazine, specialty publication, or print insert that's right for your business.
Keep up on your investment.
Track and assess the performance of your printed content with our proprietary technology. We might not be able to tell you terminal at the airport your customer was waiting in when she acted on your ad, but we can come surprisingly close.